Data Dictionary for Blackbaud Healthcare Analytics

This article provides you with a Data Dictionary for the data you receive back with your Blackbaud Healthcare Analytics files.
This data dictionary will help you understand the contents of the Blackbaud Healthcare Analytics text file you received from Blackbaud. The file contains a wealth of data about who was selected to be on the list, the zip code where they live, how to contact them, what marketing messages they prefer, and information to understand their lifestyle and wealth.
For more granular details related to the Mosaic_Code field included in your file and referenced in the full Data Dictionary, as it pertains to the Blackbaud Healthcare Analytics project, visit the following Knowledgebase solution:

Mosaic USA Descriptions

  BBHCA Data Dictionary.pdf

Was this article helpful?